Star Telecom deploys Amazon Direct Connect to improve quality, security and reliability for services and solutions it delivers via AWS, including Genesys Cloud CCaaS.
As a cloud platform, AWS has been designed to be accessible from anywhere on the Internet. This makes it incredibly easy to use, however Over The Top (OTT) access model leaves it open to disruptions in case of underlying Internet outages and impairments.
Over the last few years, there have been several such outages, driven by both technical issues and malicious interference.
As a part of our commitment to deliver reliable and scalable cloud communications and customer experience solutions, Star Telecom has made an investment and deployed a 10 GB Amazon Direct Connect data link for services delivered by Star Telecom via AWS, including Genesys Cloud CCaaS solution. With Amazon Direct Connect deployed, Star Telecom is able to provide a higher level of service to AWS-based services and solutions.
For Genesys Cloud CCaaS customers, this means the ability to rely on private connectivity and ample guaranteed bandwidth to deliver SIP Trunking in BYOC Cloud implementations. It also enables Star Telecom to ensure traffic exchanged with AWS remains in Canada. Star Telecom is the only Genesys Cloud Partner in Canada and one of a handful in the world to offer this.
About Star Telecom
Star Telecom is a Cloud Communications and Customer Experience solutions provider based in Toronto, Canada with customers spanning North America and Europe. Our services are designed to address complex telecommunication and customer experience needs of contact centers and enterprises.
We solve specific client challenges by providing managed solutions like chatbots, SMS, SIP, managed technology and WFM services as well as by delivering and managing Omni-Channel cloud contact center platforms (CCaaS) such as Genesys Cloud.
Star Telecom was established in 2008 by a team of highly experienced telecommunication and contact center technologists and operational experts who recognized Canadian contact center industry was not being adequately serviced by the large Canadian telecommunication providers.
Our expertise in the customer experience space is built upon our involvement in the industry, supporting industry segments including Healthcare, Banking, Retail, E-commerce, Automotive, and BPO verticals. We don’t just provide technology, we provide customer experience solutions by leveraging our deep understanding of our client’s business, and tailoring technology to drive measurable customer experience outcomes.
External Resources:
https://help.mypurecloud.com/articles/aws-direct-connect-genesys-cloud-overview/
https://aws.amazon.com/directconnect/
Author: Ivan Kovacevic, Co-Founder and VP Client Services